1. Facebook Messenger Bots

In the last several years, Facebook Ads have been all the rage in the marketing world. The ability to target people so specifically is second to none. You can narrow down your niche to different demographics including age, gender, location, hobbies, and even income. However, smart businesses are now taking advantage of the newest addition to Facebook marketing: bots.

Simply put, a bot is an automatic program that lets you send Facebook messages to your subscribers if they are on Facebook. Not only can you send standard messages, but you can create clickable menus and entire interfaces that mimic a website within Messenger. This allows you to further engage your market, send followup sequences, and enjoy higher conversions. Right now, ChatFuel and ManyChat are the two most popular bot platforms. They both allow you to queue up messages ahead of time and include rich media like videos, links and images.

2. Mobile-Friendly Design

Long gone are the days where you could throw up a simple website that displayed on computers only. Today, everyone has a smartphone and you need to make sure your site is optimized for mobile.

Certain web platforms, such as WordPress, have themes that come with mobile optimization out of the box. However, if you don’t use this currently you need to hire a web designer or template designer to get the mobile version of your site working well as soon as possible. Kurt Chrisler is a great choice. The investment is well worth the additional sales you could gain.

3. Sales Funnel Focus

A sales funnel is simply the process that your buyers go through online to purchase your product. The question isn’t whether you have a funnel, it is whether you have a good one. Make sure every action that a user takes on your ads and webpage move them closer the conversion goals you have laid out.

4. Email Sequence

Email is still king. If you don’t follow up via email once you gain a new subscriber you are missing out. Send weekly emails at the very least and offer real value in each communication.

5. Offline Efforts

Online is essential to modern business. However, it isn’t everything. You can still leverage offline channels, such as events and special sales, if you have a brick and mortar location.

In today’s world, the internet has ushered in digital technology that changes how marketers do their jobs. If you don’t utilize the tactics above, you could end up missing out on a lot of quality customers that are waiting to do business with you. Put your marketing muscles to the test and have a killer 2020 by taking the five methods above to heart and getting them to work in your business.

1. Identify Your Target Market 

The first and most important part of your online marketing arsenal is understanding your customer better. Without a clear vision of who your target market is, you will overpay for advertising. That means that your competition can spend more than you. To get better conversions, use resources like Google Trends or Facebook’s targeting tools to narrow down exactly who you want to serve. Not only does this allow you to craft a better message but you also spend less to reach your prospects. 

2. Get Massive Attention 

You can have the best product or service in the world and it won’t matter if you don’t get the right amount of attention. With smartphones and social media, not to mention the rest of the internet as a whole, it is virtually impossible to break through and reach your distracted prospect. You must use compelling headlines and images that really speak directly to them (which is why knowing your market is so crucial). Use every tool available to get attention: email, social media, and even local events if they are feasible for you. After all, if you want to convert more customers in your funnel, you need to get more of them in there in the first place. 

3. Use Social Proof 

Social proof is one of the strongest ways to convert more customers. Without it, their level of trust is lower. And people buy from those they know, like, and trust. So never underestimate the power of a great testimonial. 

4. Follow Up 

If you really want something, you don’t give up after the first try. Once a visitor comes to your site they should be tracked with a pixel. This lets you show ads to them all around the web until they are ready to buy. And when they are ready to pull the trigger, you’ll be right in front of them making for a convenient choice. 

5. Partner Up 

Don’t feel like you have to do it all alone. Team up with others in your industry to offer special deals that stand out in the marketplace. They don’t even have to be in your market, however. Any company that has a similar target audience could be a potential partner if you approach them in the right way. Always focus on the outcome and you can find a way to make a deal. 

When it comes to getting better results online, the only thing you need to focus on is conversions. Views and impressions are vanity metrics. Don’t risk becoming irrelevant by failing to use online marketing to its fullest capacity. Use the techniques above and enjoy more sales and customers than you ever thought possible.

Author – Kurt Chrisler is the owner of Chrisler Marketing, Inc and has over 13 years of digital marketing experience.